Thirty Seconds to Mars Score Three 2013 MTV VMA Nominations
Congrats are in order for Thirty Seconds to Mars, who will serve as rock's primary representative at the MTV Video Music Awards next month. The group earned three nominations for their work on the video to 'Up in The Air.'
However, those who've followed Thirty Seconds to Mars' video work know that calling their promos "videos" might be short-changing them a little, as they tend to be more cinematic both in scope and in length, thus qualifying more as film shorts.
For 'Up in the Air,' the band re-teamed with their longtime video collaborator, the elusive Bartholomew Cubbins. The film, which includes just about everything but the kitchen sink, scored the band nods for Best Rock Video, Best Art Direction and Best Cinematography.
Frontman Jared Leto said of the recognition, "Four days, a million square footage, 100 hours of material, Damien Hirst, Dita Von Teese, Neil Strauss, US Olympic female gymnasts, a couple of supermodels, a lion, a wolf, a snake, some bees, and a zebra … oh, and Thirty Seconds to Mars. So proud to have all the hard work, fun and dreams acknowledged by such a legendary awards show." For a refresher on the 'Up in the Air' short, check out the clip above.
The band has previously won MTV video music awards for their videos 'The Kill' and 'Kings and Queens.' Will they continue their streak? The group will find out their awards show fate when the 2013 MTV Video Music Awards airs on MTV Aug. 25.