Royal Family Has Full Service T-Shirt Line, Sponsoring Tour
While Royal Family has come to attention because of their limited edition T-shirt line where they've designed shirts for A Day to Remember and Whitechapel that are strictly limited to 300 pieces, the company also peddles a full line of non-limited edition shirts.
"We create three seasonal lines a year, usually based on a theme we choose," Royal Family's Cliff told Noisecreep about the process. "Once we lock down our theme, we start brainstorming different ideas based around the central idea we've come up with. We only do the limited edition shirts when we feel really strongly about a band. So sometimes they happen a few at a time or we can go months without doing any."
The company is certainly turning into the little clothing line from Florida that could, with Cliff having run Undecided Records earlier in his career. Royal Family is planning on plenty of band shirts this year, with We Came as Romans and Versamerge on the docket. A tour is also in the works. Cliff said, "I am sure there will be some other cool band stuff happening as well. We are really excited to kick off our first Royal Family Clothing tour with From First to Last. If it does well, we would certainly like to do it again."