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Iron Maiden Launch Trooper Beer-Branded Merchandise

Iron Maiden Beer

After a brief hiccup with sales in Sweden due to label concerns, Iron Maiden are now selling branded merch related to their Trooper beer. You can peruse the offerings here.

If you have a bar in your man cave, well, there are plenty of items you can use to decorate your personal watering hole with Maiden flair. There are bottle openers, bar runners, coasters, pint cups and t-shirts. So whether or not you entertain at home or just love Maiden, there are plenty of pieces to choose from. You can and will be fully Maidenized.

The beer, which is only available in Europe, launched earlier this year but was put on hold in Sweden due to concerns about the Ed Hunter-focused label, since the country’s alcohol laws stipulate how a beer can look.

The label, which boasts Eddie with a Union Jack in his hand, was eventually reworked to comply with the rules and the custom Swedish label features a close up of Eddie’s face. Swedish law does not allow for “elements of war, weapons or aggression to be featured on alcoholic product[s].”

At the time of the beer’s launch, frontman Bruce Dickinson said, “I’m a lifelong fan of traditional English ale; I thought I’d died and gone to heaven when we were asked to create our own beer. I have to say that I was very nervous: Robinsons are the only people I have had to audition for in 30 years. Their magic has been to create the alchemical wedding of flavor and texture that is ‘Trooper.’ I love it.”

Bottoms up!

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