Motley Crue’s Nikki Sixx Expresses iTunes Frustration Over Full Album Experience
Motley Crue's Nikki Sixx is speaking up about the record buying process and his dissatisfaction with the current way in which most people get their music. The bassist, as with many of his posts, stated his argument, but left the topic open for discussion amongst his online followers.
The timing is actually perfect to address the issue for Sixx as we're several months removed from Record Store Day and there's not a Motley Crue or Sixx: A.M. album currently on a release schedule, which means the topic is raised without a hint of a promotional agenda attached.
In his post, Sixx states that while he uses iTunes frequently, his biggest concern is the inability of the online sales giant to generate album sales rather than focus on singles, thus meaning many listeners miss out of the full album experience. His Facebook posting reads as follows:
When I was scrounging through record shops as a kid you usually (unless you just shopped for single's) bought the whole album. I always fell deeper in love with the band because "ALL" their songs spoke to me. Of course some jumped out at you right away while other's grew on you but you didn't skip any songs, You would listen from top to bottom over and over again.
When I started making albums I always believed the WHOLE album was the adventure. Of course there is the lead single for radio but when did THAT become the whole experience?
I talk to more and more people everyday who tell me they only buy singles now. iTunes hasn't helped for that of course. We have asked them many times to bundle our album as one download so fans wouldn't cherry pick the hits and miss the hidden gems but its not part of their business model. I love iTunes and buy music almost daily from it but it still frustrates me. I just wish more people clicked "BUY ALBUM". Maybe I am old fashioned in how I believe music should be listened to but I refuse to ever buy just a band's single. I always buy the WHOLE album. I encourage you to do the same. Technology may have changed but the fact that a band makes a WHOLE album for you hasn't. Dig deep and I promise you, you will fall deeper in love with the artist than you ever could only listening to one song.
Does Sixx have a point? How many deep album cuts do you love now as opposed to before iTunes became the music buying standard? Do you miss the full album experience or feel you've got exactly what you want? Share your thoughts in the comments section below.