Switchfoot’s 2011 Bro-Am Beach Event Benefits At-Risk Kids
Save the date! The 2011 Switchfoot Bro-Am Presented by Hurley is set to take place on June 18th at Moonlight Beach in Encinitas, Calif. The event is a hybrid of a surf contest, charity event, and beach concert that runs through the weekend and features activities curated by philanthropic rockers Switchfoot. The event benefits the San Diego and Oceanside chapters of StandUp For Kids, a nationwide nonprofit that aims to make a difference in the lives of at-risk kids living without homes.
While the date has been confirmed, the full musical lineup is yet to be announced. However, the performances are just the tip of the iceberg when it comes to this super fun, outdoor event.
Admission to the beach event is free, since funds are raised at the Auction Night Soiree (which will take place at a private residence on June 16th) as well as via tickets sales from an after-party set for June 18th.
The Bro-Am has been up and running since 2005. To date, has raised $400,000 for San Diego-based children’s charities, with the 2010 event being the most successful event ever, attracting 7,500 attendees and raising over $135,000.
“The Bro-Am has been my favorite day of the year ever since we started it back in ’05,” said Jon Foreman of Switchfoot. “To see our hometown come together to help out a deserving group of kids is an incredible experience. The StandUp Kids are true survivors, unsung heroes who have endured so much. The Bro-Am is our chance to celebrate their journey: a day at the beach with friends, surfing, and a little rock ‘n’ roll. Last year was our biggest year ever, and we hope to top it again this year.”
In addition to raising money for at-risk youth, the event is also supported by Sustainable Waves, which uses the sun to deliver 100% pollution-free concerts via solar-powered sound and staging.
As for the surf contest, teams of four will participate, including riders that rep brands like Hurley, Billabong, and more. The members of Switchfoot will also compete. There will also be a junior division surf contest. In lieu of a contest entrance fee, the teams that collect the most clothing donations will be eligible for a spot to compete. There will also be a Nerf surf jousting expedition and expression session, too.
Sounds like a weekend of surf, sun, sand, sustainability, Switchfoot, and Good Samaritanism!
Go here for more info on the Bro-Am.
Watch the video for Switchfoot’s ‘Meant to Live’ (AOL Sessions)