'The Party Is On' and Noisecreep is proud to bring it to you courtesy of Ohio-based rockers Social 66. The group is unleashing their new video for 'Sober' exclusively here at Noisecreep.

The clip follows the adventures of tattooed mechanic who has a little issue with alcohol and let's things go a little too far in the process. As we see in the clip, it begins to affect both his home and work life and it's not until being busted on one of his questionable decisions that our character starts to get it ... or does he?

Vocalist Jason O'Daniel tells Noisecreep, "There are many 'sobering' moments in life. That's what this song is about. The video portrays the life lesson of too little too late." Fans will want to stick around even after the final note plays as there's a little extra story to be told.

'Sober' is featured on Social 66's new album, 'The Party Is On,' which was released earlier this year by SpeedEvil Records. If you like what you hear, you can currently pick up 'The Party Is On' at this location. At present, Social 66 have scattered dates in the Midwest and East Coast leading well into the month of November. To see their full itinerary, click here.