Wisconsin metal outfit Product of Hate is dishing out an old-school factory beatdown with the release of their debut music video, 'Blood Coated Concrete.'

The new video introduces audiences to one of the Midwest's metal scene's rising stars. For the 'Blood Coated Concrete' video, Product of Hate worked with director James Zahn who filmed inside the "Perfect Rubber Mulch" factory in Galion, Ohio.

'Blood Coated Concrete' was simultaneously shot alongside their 'Unholy Manipulator' short film which stars horror icon Ashley Laurence of 'Hellraiser' fame. The 12-minute companion film to Product of Hate's EP of the same name. Produced by Robert Kurtzman (director of 'Wishmaster,' creator of 'From Dusk Till Dawn'), and starring Ashley Laurence ('Hellraiser,' Slipknot's 'Snuff'), post production film was completed in January 2012, and the film is now being submitted to film festivals worldwide.

Check out Product of Hate's 'Blood Soaked Concrete' below.

Watch Product of Hate's 'Blood Soaked Concrete' Video


Product of Hate has also announced their participation in a special album release with Dirge Within. Set to take place on April 22 at Reggie's (2105 S. State Street) in Chicago, the bill will also feature performances by Elysion Fields and Kastasyde. Tickets for the event are now on-sale through Ticketweb, while an event page has been set up on Facebook.

Pick up Product of Hate's 'Unholy Manipulator' EP on iTunes.

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