Ministry, ‘PermaWar’ – Exclusive Video Premiere
Frontman Al Jourgensen has never been one to shy away from making a statement, and here he lays his message on the line both lyrically and with the striking visual representation provided by director Zach Passero. Passero previously worked with Jourgensen on the videos for Ministry’s ‘Lieslieslies,’ ‘GhoulDigger’ and ’99 Percenters,’ so their working relationship was already in solid order.
In ‘PermaWar,’ Jourgensen takes his swing at the multi-million dollar industry that war has become, belting, “You live to die another day / We send you off with a gun / We’re making money hand over fist / That’s why we’re never done.” Helping support the cut-to-the-bone lyrics are visuals that often appear distorted in a 3D manner. Helping sell the point is a map of the Middle East covered in blood red, images both old and present of bombs dropping from the sky and the smile of a greedy politician as money falls all around him.
The singer himself gets to portray three different roles in the video — that of a corrupt leader, a predatory business man and a passive observer — all providing differing expressions as the greed continues while more blood is shed.