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Jack Daniel’s Embaces Its Place in Rock History in New Video Piece

Arnold Worldwide

Jack Daniel’s Tennessee Whiskey has just launched a global campaign they’ve dubbed ‘Legend’ that celebrates the iconic brand’s place in rock ‘n’ roll history. The clip (seen below) features historic footage, concert flyers, ticket stubs, bathroom graffiti and the work of photographer Danny Clinch.

In the spot, the folks at Jack Daniel’s showcases a diverse range of musical artists including Frank Sinatra, Bad Brains, The Ramones, Freddie King, Zac Brown and Mudhoney, among others.

Anyone who remembers former Van Halen bassist Michael Anthony‘s infamous “Jack Daniel’s bass” and has been backstage at a concert, knows how deep music’s relationship has been with the American whiskey brand.

Watch ‘Legend’ Video

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