Syracuse, N.Y. hard rockers Brand New Sin spent much of 2010 on the road opening shows for Slash & Myles Kennedy and fine-tuning the material that would eventually become 'United State.' The follow-up to 2009's 'Distilled,' the recently released 'United State' delivers some of the most accomplished and self-defining tracks of the band's career.

Noisecreep got our dirty paws on Brand New Sin's video for 'The Lord Came Down,' and we're excited to bring you its exclusive premiere. "We figured it's about time that the public should see our ugly mugs on video again. What better setting than a dirty industrial basement," said drummer Kevin Dean.

Watch Brand New Sin's 'The Lord Came Down' Video
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Brand New Sin bassist Chuck Kahl told Noisecreep: "Since 'The Lord Came Down' is the opening track off of our new album, it was the perfect song to give people a visual representation of what Brand New Sin is. I'm happy it was filmed in Detroit! It's known for its people being extremely loyal to their city. As are Brand New Sin fans to the band. Hence the album title: 'United State.'"

Now signed to Goomba Music (Nile, Puddle of Mudd), Brand New Sin are determined to bring their brand of blue collar hard rock to a wider audience. If 'United State' is any indication of where the band is heading, they are in great shape.