Bang your own head, not a seal's! That's the slogan for the peta2 (PETA's young adult division) print campaign featuring The Agonist frontwoman Alissa White-Gluz. Each year, tens of thousands of baby seals die by having their heads bashed in or shot. Sealers hook baby seals in the eyes, cheeks, or mouth, and drag them across the ice often while the animals are still conscious. However due to education efforts, three-fourths of the approximately 300,000 harp seals who were expected to be killed last year were spared. The seals survived partially thanks to the plummeting price of their fur, as world leaders, artists, and members of the public have spoken out against the usage of seal products.

"Most people would agree that there is something terribly wrong with bashing in the heads of baby seals, yet the Canadian government allows the seal slaughter to continue each year. As a Canadian, I am appalled and ashamed that my government would allow and encourage cruelty to animals on such a massive scale," the Montreal-born White-Gluz told Noisecreep.

"Commercial seal slaughter is obviously cruel, but it's also an example of government waste. Canada spends millions in taxpayer funds each year subsidizing this massacre, even though income from the slaughter accounts for less than 1 percent of the economy of Newfoundland, where it takes place," White-Gluz said. "The seal slaughter will continue unless people speak out and take action to stop it. People can check out for more information."