Bring Me The Horizon Unleash Energetic ‘Go to Hell for Heaven’s Sake’ Video

British metalcore outfit Bring Me The Horizon have released the unbridled and energetic video for their single 'Go to Hell for Heaven's Sake.' The clip's primary footage comes from the band's participation on this year's Vans Warped Tour. Although they return to London this month for an Aug. 22 performance at the Circle tattoo studio for a Converse campaign, the group has already made their mark stateside this summer.

As for the song, the chorus is an aggressive verbal attack on an unnamed recipient, but the video provides a more upbeat tone. It's great to see the band, formed in 2004, gradually grow their legion of fans and the headlining gig on the Vans Warped Tour has helped do exactly that. As energetic frontman Oli Sykes jumps up and down on stage, it's heartening to watch a sea of faces do the same in near unison.

The group's split with guitarist Jona Weinhofen last year courted a bit of controversy, as Sykes denied that Weinhofen had a significant contribution to their 'Sempiternal' album. He tweeted, "(Jona) composed none of the final riffs or music heard on the record, and recorded absolutely nothing heard on the record also. He had no involvement with the lyrics, nor were any lyric meanings ever disclosed to him." Released in April, 'Sempiternal' hit No. 11 in its first week on the Billboard 200 chart.