We as Human’s Justin Cordle Reflects on First-Ever Video Shoot for ‘Strike Back’
It’s been a breakout year for We as Human and among the band’s many highlights this year was getting a chance to shoot their first-ever music video. Frontman Justin Cordle grew up during the height of MTV and the video era, so the importance of having a solid clip for their single ‘Strike Back’ was not lost on him.
Noisecreep spoke with Cordle about the clip, which we premiered right here earlier this year. The singer says the reality of a video shoot provided a few surprises. He explained, “There’s a lot more makeup and hairspray than I thought there would be. I didn’t know what to expect, but for us it was more like this flag in the ground.”
The frontman added that they held out to get the video they wanted. He recalled, “Amongst our touring, we were actually approached quite a few time by directors and companies that were like, ‘Hey, if you don’t have a big budget, we can do a low budget film for you.’ And we told them all no. Thank you, but no, we really want to wait to do a good video.”
Why the wait? It’s simple. Cordle says, “I remember being 13 or 14 years old and watching music videos and thinking, ‘If I ever do a music video, I swear I will never do a bad music video cause those things never go away. They live on the Internet forever.’ I just thought that I do not want that curse in my life, so we kept saying know and then finally when we signed to Atlantic Records we had a budget to do it right. And it was just a really satisfying time for us.”
In addition to being their first clip, Cordle says the video will always be memorable for them as they shot the car scene with Skillet‘s John Cooper down the street from his house in Tennessee. Meanwhile, the rest of the clip was shot in Nashville, utilizing a set from the TV show ‘Nashville,’ which gives the video a little home flavor from his current residence.
‘Strike Back’ is featured on the band’s self-titled album, which is out now. Look for the band teaming up with Skillet on dates early next year.