Mayhem Festival Spreading Health Awareness With Keep a Breast Foundation

Metalheads love boobies and want to keep them safe and sound. That is the message of this year’s Rockstar Energy Drink Mayhem Festival. For the sixth annual metal festival's performance in Chicago this Saturday (July 27), producers have teamed up with the Keep A Breast Foundation, whose amusing “I love boobies!” motto helps spread awareness about breast health to young people.

Statistics show that one in eight women will be diagnosed with the disease, and one in 233 occur in women age 39 or younger, it states on the KAB web site.

At the 2013 Rockstar Energy Drink Mayhem Festival -- which features such acts as Rob Zombie, Five Finger Death Punch, Mastodon, Amon Amarth, Children of Bodom and Machine Head -- Keep A Breast will be providing shirts, bracelets, pins and other accessories to all the bands, sponsors and crew and ask that they wear them in Chicago as KAB films a video to release worldwide and begin this awareness campaign.

The organization will be set up in the festival area, working with concert-goers, and backstage near the media area, launching a photo-sharing social media initiative on-site and taking video testimonials from bands on how cancer has impacted their lives, or sharing a message of support.

Rockstar Energy Drink Mayhem Festival will be making a donation from this concert date to Keep A Breast. In addition, KAB’s traveling education booth will sell exclusive Mayhem merch items and provide pocket guides for healthy living and information on non-toxic sunscreen and beauty products to help lower your risk of cancer.

According to KAB, “for every $2 spent on KAB’s Traveling Education Booth program, Keep A Breast has the opportunity to educate ten more people with life saving information. This year our goal is to raise $100,000 for our Traveling Education Booth to allow us to reach half a million more young people.”