Last year's 'The High End of Low' garnered a mixed response for Marilyn Manson. Those that loved it championed the shock rocker for revealing more of himself as a person rather than the persona. Those that didn't take to his seventh album complained about ideas not being fully developed, despite the reunion with early collaborator, bassist Twiggy Ramirez. Opinions and debate aside, 'The High End of Low' did one thing for certain. It marked the end of Mansion's relationship with Interscope Records -- which is why he has started his own label, Hell, etc.

"We will always be our worst audience, until we stop being an audience and start being an artist," Manson said in statement. "Any art is flesh and blood, no matter how you perform, decorate or display it. But we all want the passionate horror of that blood. And blood is what I am here to bring."

So that blood can be pure without meddling and inspection, Hell, etc. will not be handling any of the distribution or marketing of his forthcoming, yet unnamed, album. Hell, etc. will act as an imprint under Cooking Vinyl, giving Manson full artistic control of his album.

In a recent interview on 'The Blairing Out With Eric Blair Show,' Ramirez (whose birth name is Jeordie White) gave his excited take on how the album is shaping up. "It's fantastic. It's our best record yet, I think. I mean, everyone always says that, but I think this is our best work so far ... It's kind of like a little more of a punk rock 'Mechanical Animals' without sounding too pretentious."

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