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Look What I Did Frontman Wants to Destroy the Machine

Look What I Did frontman Barry Donegan has a new album on the way called ‘Atlas Drugged,’ which drops Feb. 9. He also has big things on the horizon, things he promises will change the music industry in ways never before imagined. And in the coming weeks, he will reveal his plan. He did speak a little bit about it with Noisecreep, and he summed it all up as “a more viable model.”

He says that soon “there are going to be some pretty substantial ways people will get music,” and tells us he’s “been working with people on the side to accelerate that change.” Basically, he’d like to “see the current music industry destroyed. It doesn’t work, the reason is, it doesn’t profit. They don’t sell anything anyone wants. I’m looking at options that would make it much better for fans and bands. I can’t talk about it really, but it’s a secret conspiracy I am involved in with people who have a lot of money to overthrow the music industry.”

Sound nuts? We thought so, too. But then Donegan explained it more. “The record label is a dead model,” he elaborates. “We’re not bound by the rules of an old-style contract, where everything is scrutinized and where pretty much when in doubt, you can’t do what you want. I’m an idealist when it comes to business, but I’m not one of those punk guys that believes you shouldn’t profit. I look at profit as a vehicle for bringing goods and services to people that want them.”

Luckily, this new means for delivering and profiting from music won’t be run by a corporation — and it won’t involve crabcore. “Corporations are stupid, and not because they’re so greedy and they want profit; they’re stupid because nobody works there for very long, nobody owns it and it’s just a crappy way to do business,” he said. “And when you call, they don’t remember you. They don’t remember their own bands because they’re just college students who don’t know anything about music. It’s just a bad model that failed. I don’t care about the industry or trends or scenes. We have this music.

“It’s weird, and we need to make money so we can tour. At a certain point, you have to make money to keep yourself afloat. We don’t look at Alternative Press and see the trends and dress like anyone or try to make our music sound like that, like 95 percent of others bands. It’s sad, pathetic, and they need to stop before they realize, in a year, what they’re looking at. That crabcore stuff is so lame, it’s almost good. It comes across to me as a generic watered down version of At All Cost.”

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