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KISS to Be Profiled by CNN Money

Peter Wafzig, Getty Images

Plenty of hard rock bands have been interviewed by MTV and Vh1. Only KISS gets to sit down with CNN Money.

This Sunday, the cable news network airs ‘Kiss Inc.,’ an inside look at the legendary group’s merchandising empire. In the teaser video below, CNN anchor Poppy Harlow joins the foursome on its private jet and and tags along as they ready for a show in Oshkosh, Wisc.

KISS has sold more than 10 million T-shirts over the last 15 years and licensed its name to more than 3,000 products, including barbecue sauce, action figures and perhaps most famously, a coffin. When Harlow asks bassist and chief marketer Gene Simmons how much money they stand to make for one evening’s work, he doesn’t bat an eye.

“A million,” he says. “That’s why it’s good to be me.”

Later, the cameras follow Simmons and fellow founder Paul Stanley as they put on their makeup and prepare for the show. Stanley reveals that he wears fake fingernails to protect his real ones and always ends his pre-show prep with “cheap red lipstick,” which he applies “like a true woman,” in Harlow’s estimation.

The frontman and guitarist also wears pads to protect his scarred-up knees, though if they ever go, he can easily buy himself some new ones. They might even come branded with the KISS logo.

‘Kiss Inc.’ airs on CNN at 8PM and 11PM EST on Sunday, Oct. 23.


Watch a Preview of CNN’s ‘KISS Inc.’

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