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Kiss to Stream Epicenter Twenty Ten Performance Tonight

Peter Wafzig, Getty Images

Tonight, Kiss will headline the Epicenter Twenty Ten Fest in California, which closes out their North American Hottest Show on Earth Tour. But tonight’s event is so much more than the last show of a tour leg.

Our favorite makeup-wearing hard rock mavens will broadcast performance live in Booyah’s Nightclub City, a wildly-popular, music-centric social game and marketing platform for musicians on Facebook. The event will fuse traditional and new media platforms simultaneously, since, in addition to streaming via the Facebook app, the concert will air on in Los Angeles and on CBS rock radio affiliates via Ustream. It’s a full on media blitz takeover for Kiss.

Kiss-a-holics can watch the show for free by logging on to the Nightclub City application in Facebook or by going to the Kiss Ustream site. Those who view the concert in Nightclub City will be given exclusive Kiss branded virtual goods to use in the game. In addition, Nightclub City players will have access to a dedicated Kiss playlist in the game, featuring the top Kiss songs of all-time.

Nightclub City is a digital game based around real-world music, and the landmark Kiss event represents Booyah’s platform as a real-world gaming leader blending interactive entertainment with social apps while blurring the lines between the real and digital worlds.

“We’re celebrating the end of a monster tour by giving everyone a chance to relive some of what they heard and saw at the show. Unfortunately, we will not be responsible for computers melting,” said Kiss co-founder Paul Stanley in a statement,

“We have always believed in pushing the boundaries … in giving the fans bang for the buck … in going where no band has gone before,” added Kiss co-founder Gene Simmons. “This one’s gonna rock big time!”

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