KISS have always been a merchandising juggernaut, but now the band is tackling a brand new endeavor: football. Gene Simmons and Paul Stanley are part of an ownership group that’s bringing a new expansion team to the Arena Football League. The name of that team? The L.A. KISS.

"As a fast-paced, high-action band this partnership with the AFL was an obvious fit for us,” said Simmons. “With Arena Football, you are much closer to the action -- sitting in the front row is like putting a folding chair on the hash mark of an NFL game -- and it’s one of the only sports where you can experience this level of intensity. Attending an LA KISS game in 2014 will be similar to a live KISS show, with thrilling, heart-pounding action."

The KISS will play their home games at the Honda Center in Anaheim, with their season scheduled to kick off in March of next year. When talking about the fan experience, Stanley was sure to highlight the low ticket cost. "Season tickets are now on sale for what we know will be some of the most action-packed games ever played at the Honda Center," explained the vocalist. "Arena Football is played at a fast and furious pace and making season tickets available now for the budget-friendly price of $99 gives a whole new meaning to bang for the buck." Fans who buy season tickets for the inaugural season will be given an added bonus; tickets to a KISS performance at the Honda Center sometime in 2014.

This isn’t the first time the AFL has teamed up with a musician. In 2004, Jon Bon Jovi became the primary owner of the Philadelphia Soul. Sadly, those dreaming of a rock star matchup will be left wanting. Bon Jovi withdrew from ownership back in 2009.