Hollywood Undead’s Success Is Because of the Kids
Hollywood Undead may not be on the mainstream radar yet, but the rap-rock band has steadily built a following from the grass roots on up. Their success comes from a very simple, common sense formula: remaining accessible to their fans, at all times, at all venues, at all gigs.
“The only thing I can think of is doing what we always do, which is be in touch with fans, answering all of our fan mail, which is not hard to do even if it is time consuming,” J Dog told Noisecreep about the things that band always does. “We go hang out for hours with kids. We don’t hide on the bus. They hang and they think we’re cool, so they tell their friends, who tell their friends, who tell their friends. As we go through their cities and they come to our shows, we always hang with them! We will never be the band sectioning ourselves off from the real world.”
Another reason Hollywood Undead are achieving and enjoying success in the dwindling music business is their ability to find a new space and to fill it. “I call it ‘hick hop,'” J Dog said, deeming their music as “a bunch of white boys rapping,” even though he’s not a rap fan. He continued, “We take the lighter side of it, since it’s been done a thousand times.”
Hollywood Undead are currently writing music for the follow-up to 2009’s ‘Swan Song.’