So Wolfmother reunites and what happens? Black Sabbath decides to knock on their door and tell them daddy's home. Except that they're not called Black Sabbath and their new video isn't exactly the fearsome return to form they had hoped for.

All the same, the current roster consists of founding members Tony Iommi (guitar) and Terry "Geezer" Butler (bass), along with late-gen Sabbath vets Ronnie James Dio (vocals) and Vinnie Appice (drums). This line-up first toured under the Black Sabbath moniker in the '80s, supporting an album entitled 'Heaven and Hell.' In the past few years, Heaven and Hell has been the name of the band, touring in support of a greatest hits package credited to Black Sabbath. Irony is not just for hipsters anymore.

So now what? The first studio album under the new name (called 'The Devil You Know') dropped this week, led by the first single, 'Bible Black.' While the band is thrilled with the album and plans another worldwide jaunt, Iommi told Billboard.com that he was less than pleased with the 'Bible Black' video. Actually, the term he used to describe it was "bloody awful."

"We didn't have anything to do with it," he says. "I'd have thought it could be done better than that, but that's just my opinion, and I'm just one of four."

Most people who have seen the video tend to agree. But, hey, everyone agrees that Heaven and Hell sounds uncannily like late-gen Black Sabbath. Hmmm...wonder why?