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Gojira Only See Black and White in ‘The Cell’ Music Video

Gojira have been around for over 15 years and are currently experiencing a career high following the massive success of 2016’s Magma. Exploring new sonic elements coupled with concise and effective songwriting, songs like “The Cell” represent not just some of the best material on Magma, but in their entire career.

The music video (seen above) was directed by Drew Cox and utilizes a thermal imaging camera to capture Gojira in a spirited performance of “The Cell.” The black and white dominated footage creates a thematic link to the album’s artwork, featuring the same color tones. Blinking between white and black backgrounds surrounding the glowing band members, clips of surveillance cameras, digitally mapped outlines of a baby, live shots of crowds and more come in and out as the video’s intensity mirrors that of the song.

It’s been a big year for Gojira already, who received two Grammy nominations: one for Best Metal Performance for the song “Silvera” and Best Rock Album for Magma. Despite not coming away with a victory in either category, there’s still plenty of excitement on the horizon.

When Metallica confirmed the rumors of a North American stadium tour in the summer, Gojira was named one of the supporting acts, playing on select dates. For a full list of tour stops and further information regarding the band’s own headlining run with KyngDeafheaven and Code Orange, head to our 2017 Guide to Rock + Metal Tours.

Where Do Gojira Rank Among the Top 50 Metal Bands Who Released Their First Album in the 21st Century?

Where Is Gojira’s Magma on Loudwire’s 10 Best Metal Albums of 2016?

Gojira 'Proud and Grateful' for Grammy Nominations

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