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Director: New Filter Video Warns of the Dangers of the Music Business

Jane Ford

We recently premiered Filter‘s video for ‘No Love‘ (along with exclusive acoustic performances). The clip looks more like a miniature movie than a music video. After the fact, director Mark Racco — whose impressive resume includes by powerhouses like Nirvana, Buckcherry, Stone Temple Pilots and Guns N’ Roses — got in touch with us to talk about his directorial history and, of course, his take on the ‘No Love’ video.

“Conceptually, ‘No Love’ is about temptation and seduction,” Racco told Noisecreep. “The imagery is metaphoric. The poker game, the dance, the beautiful women, the masquerade. It’s more of a cautionary tale rather than a celebratory one, about the dangers of game playing, anger, lust and resentment and how they can lead to the dark side of eroticism and power, which can become a trap; the temptations offered by the music business. Sort of like a public service.”

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Racco also shared one of the most interesting memories from his career of shooting rock videos, which involved Nirvana. “It comes from the day I directed Nirvana’s legendary Paramount Theatre show in Seattle on Oct. 31, 1991 — the day ‘Nevermind’ went gold,” Racco recalled. “At sound check, I found Kurt sitting on this little Fender amp tuning his guitar …sort of spacing out, watching as my crew pre-lit for the show.

“So I walked over and said, ‘Hey Kurt, I’m Mark Racco. Geffen sent me up here to direct the video … just wanted to introduce myself.’ And his response took me a little off guard. He looked me deep in the eyes and said, ‘So you’re Mark Racco. I heard some s— about you.’ So I looked him right back in the eyes and said, ‘Well, I heard some s— about you, too, dude.’ Kurt smiled with his eyes and said, ‘Happy Halloween.’ And we both shared a good laugh. We shot the hit video for ‘Lithium’ that night, among other things.”

Racco is currently in pre-production on a feature film titled ‘John Lennon Ate My Lunch.’ Below is Racco’s list of his favorite videos that he’s directed.

— Nirvana — ‘Lithium’
— Nirvana — ‘About a Girl’
— Nirvana — ‘Breed’
— Nirvana — ‘Polly’
— Nirvana — ‘Jesus Don’t Want me for a Sunbeam’
— Guns N’ Roses — ‘Mr. Brownstone’
— Guns N’ Roses — ‘You Could be Mine’
— Guns N’ Roses — ‘Making F—in’ Videos Part 1: Don’t Cry’
— The Cult — ‘Painted on My Heart’
— Buckcherry — ‘Lit Up’
— Stone Temple Pilots — ‘Down’
— Stone Temple Pilots — ‘Live in Las Vegas’

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