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Emphatic Bring Back Arena Rock on ‘Bounce’ — Video Premiere

Alex Kirzhner

“When it comes down to it, I love songs with huge choruses and I don’t think there’s anything wrong with that,” says Emphatic lead guitarist Justin McCain about his songwriting style. “Growing up, my parents listened to hard rock and Bon Jovi and AC/DC were huge in my home. That’s had a huge effect on the way I write music.”

Emphatic hail from Omaha, Nebraska. Recently, the group has become one of the more popular rock acts in the Midwest, routinely selling out clubs before they even landed a record deal. “I think people still want to go to a show, forget about the stress in their lives, and sing along with the band. We definitely give them that,” says McCain.

McCain isn’t kidding. ‘Damage,’ Emphatic’s upcoming debut album for Atlantic Records, is filled with one arena-worthy anthem after another. “It’s not like I woke up every day and said to myself, ‘I have to write a radio-ready song today,’” says McCain. “The stuff just comes naturally for me.” Noisecreep is excited to present the exclusive premiere of the video for ‘Bounce,’ the propulsive first single off of ‘Damage.’

Watch the video for ‘Bounce’ by Emphatic

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The clip for ‘Bounce’ matches its song’s freewheeling spirit, with enough girls and glitz to fill a classic Poison video. “We had a lot of fun making the video — maybe a bit too much fun,” laughs McCain.

Even though they haven’t even released their major label debut yet, Emphatic have already shared stages with everyone from Stone Temple Pilots and Buckcherry to Avenged Sevenfold and Papa Roach. After doing a short club run with Crossfade and Pop Evil, Emphatic will join Alter Bridge, Theory of a Deadman, Black Stone Cherry, and Adelitas Way on the Carnival of Madness tour. “This band is all we have,” McCain says. “We plan on busting our asses on the road and getting our music to as many people as possible. We’re going to take a lot of people by surprise on the Carnival tour.”

Produced by Howard Benson (Daughtry, My Chemical Romance), ‘Damage’ hits stores on July 12th.

Emphatic tour dates with Crossfade and Pop Evil:

June
13 Ruston, LA 3 Docs Brew House
14 Montgomery, AL Rock Bottom
15 Greensboro, NC Blind Tiger
16 Johnson City, TN Capones
18 Louisville, KY Phoenix Hill Tavern
19 Baltimore, MD Ram’s Head Live

Carnival of Madness 2011 with Alter Bridge, Theory of a Deadman, Black Stone Cherry, and Adelitas Way:

August
13 Twin Lakes, IL Shadow Hill Ranch
19 Council Bluffs, IA Harrah’s Casino
20 Sedalia, MO Missouri State Fairgrounds
26 Louisville, KY KY State Fair/Cardinal Stadium
27 Waterloo, IA McElroy Auditorium (outdoors)
28 St. Paul, MN Minnesota State Fair

September
1 Allentown, PA The Great Allentown Fair
3 Hampton Beach, NH Hampton Beach Casino
7 Baltimore, MD Pier Six Concert Pavilion
10 Atlantic City, NJ House of Blues
11 Huntington, WV Harris Riverfront Park
13 Charlotte, NC Time Warner Cable Uptown Amp.
14 Fayetteville, NC Crown Coliseum
16 Tulsa, OK Osage Million Dollar Elm Casino
17 Poplar Bluff, MS Black River Coliseum

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