Dave Mustaine to Send Personalized Facebook Messages From the Road
Megadeth‘s Dave Mustaine – currently on tour with the Rockstar Energy Drink Mayhem Festival – is using a new technology to connect with fans before the Big 4 [Megadeth, Metallica, Slayer and Anthrax] rock Yankee Stadium on Sept. 14.
Mustaine is sending personal messages to the band’s 3.6 million Facebook fans — he’ll say each fan’s name out loud — along with exclusive, behind-the-scenes footage, thanks to Stargreetz messaging technology. StarGreetz transforms the voices and video images of celebrities and brand personalities into customized, media-rich messages sent directly to consumers via Facebook, Twitter, web pages, banner ads, email, mobile and digital devices, even audio on land lines. All of StarGreetz content incorporates the user name as well as other variables such as location, hobbies, gender, and relationship.
“I know how important it is to connect with our fans, especially during a tour, and StarGreetz makes that happen! For me to speak to hundreds of thousands of Megadeth fans by name, what could be better than that? It’s a killer new way to reach the people who matter most, our fans,” said Mustaine.
“By offering personalized greetings from Mustaine himself, where he actually says the fan’s name, we provide deep engagement resulting in a stronger bond and increased purchase intent,” said Eric Frankel, founder and CEO, StarGreetz, Inc. “Rather than 140-character text based message, Mustaine is pushing personalized video messages. The fact that Megadeth, one of the most enduring metal bands of our time, is the first to embrace our technology and recognize the implications it has on tour marketing thrills us. Twenty years later, Mustaine is still ahead of the pack.”
Watch ‘Go to Hell’ from Megadeth