AllurA, ‘True Colors': California Metalcore Upstarts Bring the Pain — Video Premiere

Hailing from the South Bay of Los Angeles, AllurA's in your face sound combines an aggressive metal feel with a melodic backbone giving music fans of all genres something to talk about.

The band's core, brothers Chris Bartholomew & A.J. Bartholomew, along with rhythm guitarist Taylor Killam, decided Chris' energy was hidden behind the drums and needed to be brought to the front on the stage as lead vocalist. With the addition of the rhythm section of L.A. natives Adam Romine & Brandon Brown, AllurA's new lineup was in full effect.

Last year, AllurA released True Colors, their debut album for the folks at Hardline Entertainment. The band just filmed the video for the album's title track, and Noisecreep has the exclusive premiere for you today!

This clip was directed by Thomas McAulay and is the group's first music video to date. You can download this song for free at at this link.

AllurA's True Colors is available now via Hardline Entertainment. Pick up the album here.