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Alice In Chains iPhone App Launched

Alicein Chains iPhoneThe new Alice in Chains ‘Black Gives Way to Blue’ iPhone app doesn’t come with the band members’ home phone numbers, but it’s got just about everything else.

Available on iTunes in most major markets, the application features a level of interactivity unavailable on many comparable downloads. Users can stream both of the band’s new videos, ‘Check My Brain’ and ‘A Looking in View,’ listen to audio streams of both of the above songs, plus ‘Acid Bubble’ — and play around with movable images for each of the 11 songs via a touch, drag and hold feature loaded with hidden Easter eggs.

In addition, the app contains breaking news stories, the latest tour dates, a band biography and discography, a comment wall that allows fans to communicate through email, Facebook and Twitter, immediate access to merch, concert tickets and the Alice in Chains official Web site and mailing list.

The Alice in Chains ‘Black Gives Way to Blue’ iPhone app was designed and developed by Mobile Roadie, Streetwise Concepts & Culture and EMI Music. “With the Alice in Chains app, we wanted to represent every song on Black Gives Way To Blue as an interactive and immersive experience,” says Jeff Zakim, Senior Director, Global Digital Marketing, EMI Music.”

On October 30, Alice in Chains will play on NBC’s ‘Tonight Show With Conan O’Brien,’ then they’ll play three headline radio dates in Texas (Oct. 22 in San Antonio, Oct. 23 in Grand Prairie and Oct. 24 in Houston) before heading off to Europe for a headlining tour, which launches Nov. 12 in Glasgow, Scotland. The last scheduled U.S. date this year is Dec. 11 in Las Vegas at the KXTE Holiday Havoc ’09 show.

A demo of the iPhone app is currently available.


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